Mr./Mrs. Well-Settled, own their home and spend a lot of time there entertaining friends and family.
They have money to spend on luxury items such as building an extension of their home to a heated outdoor space.B2C - Mr. & Mrs. "Well-Settled"
They are very proud of their home and see Solamagic as a stylish, comfortable and practical product allowing them to enjoy their space for more days out of the year.
Age: 45+
Title: Male/Female or settled couple
Why would Mr./Mrs. Well-Settled buy from us?
- Great 5-year warranty to back up the high quality products.
- Great value for money
- Elegant, simple design attuned to Nordic preferences
- Solamagic heaters are environmentally-friendly as an outdoor heating option and they have top energy-efficiency rating in the industry
- Many different models/sizes available to fit their space and Solamagic will help you find the right heating solution for your space.
- Minimal repairs, ease of installation, great warranty, etc...
What they want to know:
- Solamagic heaters are easy to move around if need be
- Installation is easy and won't damage their space if they need/want to move the heaters.
- They won't make a bad impression on their house design
- Females may be more interested in the style and that it will keep them warm (will it work)
- Males may be more interested in functionality, installation, waterproof, that it will not blow a fuse.
- Both will want to know it will last a long time in their home.
What they don't want to know:
- Are not bothered by the cost-savings of using Solamagic versus other brands, but are happy it will not break down as much.
- They don't need to know technical specs of the heaters.
- Some might be happy to know about the energy efficiency to be able to brag about it at parties.
What are their Gain Points:
- Offers Mr./Mrs. Well-Settled an extension to their home, having their outdoor space available for entertaining for more days out of the year.
- Solamagic offers stylish options that can add to their outdoor design rather than look forced to fit.
- The heaters are quiet and don't emit smoke like other traditional heaters do.
- Energy efficiency
What are their Pain Points:
- When heaters don't function the way they should.
- They are not currently benefiting from their outdoor space
- Don't like the look of traditional heaters with the "red light"
- Outdoor heaters often are hard to install and can't be moved without damaging the space.
- Perhaps the style of traditional heaters will not work with their space.
